A: and/OAR is a publisher and retailer specializing in environmental sound and various forms of avant-garde
The main mission of and/OAR has been to raise awareness of the sonic environment around us, and to
encourage a broader understanding and deeper appreciation of all that is SOUND, which can lead to a better
understanding and deeper appreciation of all that is LIFE.
Q: What does the name "and/OAR" refer to?
A: "OAR" is an acronym for Overheard And Rendered.
Overheard And Rendered was a recording label from 1999 to 2001.
and/OAR was originally founded in 2001 as a sub-label of Overheard And Rendered.
In 2008, the either/OAR and mOAR series were established in order to expand the range of sound art
presented on the label, while preserving the original focus of the main catalog to environmental sound art as
well as the inclusion of installations (related or unrelated to field recording) and site-specific work. In 2012, a
fourth series called fOARward was proposed for sometime in the future.
Also, the and/OAR & either/OAR names were derived from the phrases "and/or" & "either/or" which are often
used in English sentences to indicate "one or the other" or "both". Therefore, the names were partially chosen
because of their all inclusive nature. They are unifying and collective names. Of course the name "mOAR" just
means "MORE" from the same source, only different. In 2012, "fOARward" will see and/OAR venture even
further into previously uncharted territory.
"OAR" is also similar to words in other languages that refer to the ear like "ohr" (German), "oor" (Dutch),
"oreille" (French), "orecchio" (Italian), "orelha" (Portugese), etc.
Additionally, in the film industry,"OAR" refers to "Original Aspect Ratio", which is the size and shape that a
director intended their film to be viewed in, or the size and shape that a film is being presented in. This relates
to an obvious interest in film that has made itself apparent with releases such as "Another Kind Of Language:
Dedicated to Andrei Tarkovsky", "Yasujiro Ozu - Hitokomakura" and "Michelangelo Antonioni - Trilogy And
Epilogue". Cinematic references / comparisons are also often made in release descriptions because this is
one of the more compelling aspects of the kind of music that a/O presents, and such mental connections can
enhance the enjoyment of the listening experience, regardless of whether the artist intended the connection to
be there or not. However, in the end, it's really up to the listener to decide what connections they wish to make.
Q: What do you consider to be an "environmental recording"?
A: Since an "environmental recording" is a recording of the sounds of a particular environment, this would
include various kinds of captures made with various open-air microphones, as well as non-open air
microphones, receivers, & various sonic sensor apparati like: piezo discs, hydrophones, geophones,
shortwave radios, VLF receivers, satellite transmissions, inductive mics (magnetic coils), bat detectors, etc.
A: Yes, demos are (cautiously) being considered again, but do not expect commentary. Contact will be made if
there is interest.
Q: Radio promos?
A: We receive a lot of requests from DJs for airplay copies, but after some careful consideration, it was
decided that the end result for this extra expenditure does not justify the cost. We do offer "DJ discounts" for all
and/OAR releases and certain Diffusion shop items, so please contact us about this if you are interested. If
we don't know who you are or haven't heard of your program, we might need to see a website and/or any
recent play lists as proof your program actually exists.
Q: Limited editions?
A: Yes. From 2001 to 2003, and/OAR was a CDR-only label, so edition numbers ranged from 50 to 150 copies
per release. From 2004 to 2011, the CD edition numbers ranged from 300 to 1,000 copies per title. Since
2011, due to the revolutionary advent of small run CD replication and a decline in distribution and sales, CD
editions now range between 100 to 300 copies per title.
Q: Logo change?
A: Yes. 2010 marks the beginning of the and/OAR's ninth year of existence. So, in advance of the ten year
anniversary (in 2011), a new logo was introduced. This is a significant change from the original name logo
which has been used from the beginning. Below is a memorial for the previous logo also commemorating the
past ten years of work.